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The Digital Clinic for Culture Change events

  • Posted by Rich
  • 07th September 2017
The Digital Clinic - A mobile clinic for digital culture change events [video width="3840" height="2160" mp4="http://www.disquietdog.com/wp-content/uploads/S1270002.mp4"][/video] What's the purpose of the Digital Clinic? At Disquiet Dog, we believe that the only way to ensure your organisation's future prosperity in promoting courses and educational services is to have the right kind of presence online. If we're talking about ranking highly on Google for relevant searches so that more people find you first, then that requires content on your website and social platforms, and people interacting, sharing and co-creating that content for you (articles, help guides, useful tips, support, great processes...). That

Write your website content first, then your brochure

  • Posted by Rich
  • 07th July 2017
Write your website content first, then your brochure
Every year, language schools the world over sit down at the busiest time of year to complete the work on their latest brochure, ready for the international trade workshops which start towards the end of August. Whilst it’s true that many schools will be starting to veer away from printed materials in favour of more digital offerings, we know that printed brochures, ideally translated, are still very popular in many countries worldwide, and that competitors will still gain an advantage by having a nice printed offering in the agency’s offices for prospective clients to walk away with. But what is

Should I translate my website for Google? A guide for language schools

  • Posted by Rich
  • 06th April 2017
At the IALC conference in Boston 2017, and again at StudyWorld London 2017, the inpatients at the Disquiet Dog Digital Clinic were owners and directors of some of the top language schools around the world. The question we got asked the most was "Should I translate my website?" A related question was, "Is it more important to focus on featuring on your home country's search engine results pages, or should you actually be focussing on overseas search engines where your students are?" Finally we were asked "If you focus on in-country search engines, should you target people searching in English or

Disquiet Dog HQ hijacked by feline interloper

  • Posted by Rich
  • 31st March 2017
On 1st April, 2017, Disquiet Dog HQ on the south coast of England was infiltrated by a cat burglar. Closed-circuit television equipment captured the moment that the feline interloper broke in and went on a rampage. The crazed cat clearly was in no mood to mess around, and was described by MD Richard Bradford as looking "Probably more grumpy than dangerous". Later, it emerged that the cat was no other than Elvis, a particularly unimpressed cat from Sweden who has made it his life's purpose to cause disruption to dog-based antics. Luckily, Disquiet Dog, always on the lookout for underperforming

10-point Guide to Content Marketing for Language Schools

  • Posted by Rich
  • 22nd March 2017
Download the pdf of this minibook, The 10-point guide to Content Marketing for Language Schools #1 Google is just a librarian That’s all it is. When you ask the Google librarian for something, its only job is to try and find you the very best content it possesses. Google is getting better and better at listening to you, and guessing at what will be most relevant to you. But Google is only as good as the information it can find. #2 Your online brand matters either way The worry that marketing directly to students online conflicts with marketing via an agency