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SEO, Keyword & Competitor Audits

Without content, you’re nothing. But that doesn’t mean you should be spewing out any old articles in the vague hope that you’ll find yourself at the top of search. You won’t.

First, you need to understand your search landscape.

The Disquiet Dog SEO, Keyword & Competitor Audit is the first part of the process which will ascertain your precise positioning in your keyword landscape. Audits typically take around 6 days to complete, and at the end of the process you’ll have:

  • A precise understanding on where you stand for up to 5000¬†keyword search strings relevant to your sector, organisation and competitive environment
  • A list of very specific content ideas, down to recommended titles and content themes
  • An outline of the different forms this content should take

With this audit, most education providers have probably 6 months to a year’s worth of work. We can also give you some strong ideas on how to use your own staff to create the content for you.

Using this approach, we took one school from having 6 highly relevant number one ranking terms on Google, to having 29 of them. That took 5 months, and all content was generated internally. We think that’s pretty good.

So much for content. We can also take a look at your site structure, in a Technical Site Audit.

Drop us a quick line if you’d like to find out more. We’re old skool like that.