Video production is the single most exciting medium out there, and it is significantly more accessible than ever it was. You can shoot ultra HD video on your mobile phone and diffuse it on social media in seconds. Digital natives who have grown up with this technology think nothing of posting a vlog on YouTube, and sharing with friends.
Rather than start with the notion that “we need a big, impressive video production, because everyone else is doing it”, it’s far more important to think about what is it you want to say. This doesn’t have to be an intricate message. Clean, discrete messages are better as they can be described accurately for search engine purposes, and they also take the pressure off you in terms of filming them. So some basic themes could include:
– “this is how visitors to our school react when they look around”
– “we did really well in our exams this year”
– “we have a great performing arts faculty and this is what the students have produced”
– “this is how green our campus is”
The simplest video clips need only be 1-4 minutes long, and can simply be someone talking to camera. Or with a bit more effort, you might be able to put together a range of footage – a couple of interviews, some background shots. If you can add a bit of branding and music, then you’re starting to approach something quite passable for a website. Whilst it is relatively straightforward these days to put such footage together, we do also recognise you might also be under time constraints.
At Disquiet Dog, we offer a full range of video production services which fit all budgets. The range is typically going to be from around £500 – £5,000.
Video Production – budget options
You may already have some video footage that have had kicking around on a hard drive for a while. You may be planning to interview some students yourself in the near future, film some classroom work such as student discussions, presentations, or one of your teachers teaching. Provided you follow our quick guide to video production, what you produce should be of sufficient quality to use in some sort of compilation. Disquiet Dog can take your raw footage, clean it up and provide a web-ready video with a very short turn around time (usually 48 hours). Depending on what you’re looking for, the cost for returning this back to you may even be lower than the guideline price above.
Another possibly even cheaper options is to get your students to film for you.
This raises another possibility which is very exciting, and that is to get your students to film each other, and get a number of student to film the event at the same time. This provides some interesting opportunities for different camera angles, it improves the sound quality by overlaying the different sound channels together. What’s more, for very little post-production outlay, you can give something back to students which they will really like, and want to share. You benefit from being able to brand up this testament to their experience of learning with you, and let them do the rest for you in terms of diffusing the message.
Video Production – cheap school presentation videos
Although the days of the singular, big-production corporate video are over,there is still much to be said for the sum total of your videos still being able to encapsulate what your education facility has to offer. Better then, to break up the different sections of what a corporate video may once have contained, to provide more bit-sized chunks of content. Taking the example of a English language school, you might typically expect to see sections covering accommodation, a look around the school, a chat with the teachers and a director of study, a look at some aspects of the timetable and social programme, travel and transport arrangements, welfare and support, progress and attainment, and of course, some conversations with students. Whilst these are all fairly predictable components, your opportunity comes in how you put this together, how much the images can speak for themselves, how authentic the video looks, and how much of a captivating story you can tell. There is a huge need at the moment to step out of the ordinary.
Video Production – big budget knockouts
Video production for educational content
In the field of education, video is being used extensively within the traditional classroom, for flipped classroom learning, in individual study packs and for purely online learning. This kind of input brings learning alive, and appeals to a wider spectrum of learning styles. Increasingly, students will be able to self-teach and accumulate all that they need online. Not absolutely, but increasingly. At Disquiet Dog we advocate that schools and colleges should be experimenting with this medium widely, daring to put content out there both for the greater good, and for better publicity.
How Disquiet Dog can help you with your video production
Disquiet Dog has considerable reach in the field of video production, from the straightforward post-production editing of footage you provide, through to elaborate, documentary and short-film styled productions involve one or multiple crews in more than one location, working in collaboration with an award-winning film producer, a team of post-production experts to cater to all budgets and some truly creative minds who know the education sector particularly well, the sky is the limit.
All this starts with a really easy conversation. Contact us!