The ELT Digital Marketing Bootcamp After a successful pilot programme in September 2017, Disquiet Dog has been selected to provide the ELT Digital Marketing Bootcamp to members of EnglishUK and British Council organisations in the UK. The next course will run on 7th and 8th December 2017. The Digital Marketing Bootcamp concept was jointly developed […]
Definition User generated content is any form of digital content which has been created by the people using or experiencing your product or service, as opposed to the people selling, promoting or managing it. In the field of education, we’re talking about content produced by students and teachers as opposed to the traditional kind of […]
The Digital Clinic – A mobile clinic for digital culture change events What is the Digital Clinic? It’s a pop-up-clinic which we can bring to you, to provide you with a physical space in which to help your staff get to grips with the implications of digital change. What’s the purpose of the Digital Clinic? […]
Every year, language schools the world over sit down at the busiest time of year to complete the work on their latest brochure, ready for the international trade workshops which start towards the end of August. Whilst it’s true that many schools will be starting to veer away from printed materials in favour of more […]
At the IALC conference in Boston 2017, and again at StudyWorld London 2017, the inpatients at the Disquiet Dog Digital Clinic were owners and directors of some of the top language schools around the world. The question we got asked the most was “Should I translate my website?” A related question was, “Is it more important […]
Download the pdf of this minibook, The 10-point guide to Content Marketing for Language Schools #1 Google is just a librarian That’s all it is. When you ask the Google librarian for something, its only job is to try and find you the very best content it possesses. Google is getting better and better at […]
Disquiet Dog is delighted to be taking part in the 2017 IALC Workshop in Boston, Massachusetts, USA. This year, you’ll be able to fix an appointment at the Disquiet Dog Digital Clinic where you’ll be able to chat in confidence about your web-based worries digital dilemmas online obstructions mobile misapprehensions apple and android ailments You […]
To translate or not to translate your international school website into other languages is a fine dilemma. If you are delivering education to an international market, there is a good argument for translating your website into any number of those languages spoken by the majority of your student population. I can think of at least […]
Often when setting a strategy for a school there will be a tendency to either largely base this on previous years and do more of the same, or attempt something new and innovative. But both of these approaches are flawed if they don’t really latch on the prime educational objective – to inspire the next […]
5 fresh ways to market courses digitally However your training course is delivered, there are some good opportunities to use the digital space more effectively for some proper marketing activities rather than simply thinking of the online environment purely as a selling space. And by combining your staff’s skills and abilities with strong online processes […]
However you dress it up, the likelihood is that many of your organisation’s proclaimed USPs are far from unique. And yet we know that in actual fact every school or centre of learning is genuinely different. So how do you position your school for Generation Z (7-20 yrs) and Millennials (15-30 yrs) in a way […]