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With everything seemingly going digital, it’s a fair question to ask whether the old stuff still counts for anything, but first,
What do we mean by traditional and digital communications?
We’re talking about the sum total of offline communication activities which form part of your comms strategy.…
Strategy: We dispel the myth that in channel marketing, digital marketing sits in opposition to the agent channel. If your students are digital first, then agents and schools need to collaborate in the digital space to meet client needs.
Interview: We catch up with Jasmine Wang, Research Fellow at Partnership on AI & Founder of Copysmith, a company which provides AI assisted copywriting services.
Interview: Our amazing Sayna Fardaraghi has done it again and scooped an award for her film work, this time for her directing. We catch up with her to find out more about her influences, her aspirations and how she's been coping with lockdown.
Strategy: We're all getting adept with our newfangled approaches to digital comms, but in the easing of traditional approaches, don't throw the baby out with the bathwater.
SEO: With so little loose cash in companies, and a huge need to pull in punters, it's a good time to ask whether you can really justify the cost of SEO services. Virginia Cruz takes a closer look.
