Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
It's the squillion dollar question - do you resolutely refuse to dance with the devil which is Google ads, or do you jump in with both feet and start to party? Hint: Long-term, organic is best, but you may need ads to fill the gap.
We take another look at the relationship between a digital marketing agency and your organisation, what you should expect from a really good digital marketing agency, and what legacy you'll get from the best ones.
You're writing for humans but you're also writing for Google to position your content and your organisation more highly up the search engine listings. But if you go long on your content, you risk alienating the very people you hope will buy from you. Here, we look at how to go short, successfully.
Finally, Google is paying more attention to how your content sits on mobile devices, than your desktop version. Make sure you and your organisation are the right side of the fence, and that Google continues to love you.
You might be in a rush to ramp things up and get your sales income back on track. That might lead you throwing what money you have at costly solutions. But wait, sort the basics first and create a benchmark from which to grow.
Comms: It might well always get relegated to the bottom of your list, but getting your tone of voice right is not that complicated, and you probably have most of it in your head already. Get it down in a form that others can use it, and precious time will be saved.