Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
Websites: We know it's not your average marketer's favourite job to update a site, or heaven forbid, change it entirely. So here's a starter to get things moving in the right direction. Oh, did we say we can help with this?
If you’re planning to embark on a brand new website project for your language school, then bear in mind the one thing that is so very frequently overlooked – the photography.
Some would argue (and not just photographers) that good quality photography is the most important thing on your site. And…
It's the squillion dollar question - do you resolutely refuse to dance with the devil which is Google ads, or do you jump in with both feet and start to party? Hint: Long-term, organic is best, but you may need ads to fill the gap.
The website you get out of the box tends to look quite different a few years down the line. Here's a quick check that you're still ticking the boxes of what your website should be and do.
We take another look at the relationship between a digital marketing agency and your organisation, what you should expect from a really good digital marketing agency, and what legacy you'll get from the best ones.
Social media: Jimmy takes a look at how to ensure your social media management doesn't come unstuck. Hopefully your social content doesn't go the way of Tottenham Hotspur.
You're writing for humans but you're also writing for Google to position your content and your organisation more highly up the search engine listings. But if you go long on your content, you risk alienating the very people you hope will buy from you. Here, we look at how to go short, successfully.
Finally, Google is paying more attention to how your content sits on mobile devices, than your desktop version. Make sure you and your organisation are the right side of the fence, and that Google continues to love you.
