Blog

Disquiet Dog provides EnglishUK & British Council Digital Marketing Bootcamp Programme

  • Posted by Richard Bradford
  • 13th October 2017
Disquiet Dog provides EnglishUK & British Council Digital Marketing Bootcamp Programme
The ELT Digital Marketing Bootcamp After a successful pilot programme in September 2017, Disquiet Dog has been selected to provide the ELT Digital Marketing Bootcamp to members of EnglishUK and British Council organisations in the UK. The next course will run on 7th and 8th December 2017. The Digital Marketing Bootcamp concept was jointly developed by Jodie Gray, Head of Market Development at English UK and Tom Poole, Destination UK Promotion Manager for ELT. The 2-day intensive Bootcamp programme - initially pitched to beginners in digital marketing - is based in part on Disquiet Dog's core ethos of helping education providers

User generated content – 5 easy ways to get it from international students

  • Posted by Richard Bradford
  • 03rd October 2017
User generated content – 5 easy ways to get it from international students
Definition User generated content is any form of digital content which has been created by the people using or experiencing your product or service, as opposed to the people selling, promoting or managing it. In the field of education, we're talking about content produced by students and teachers as opposed to the traditional kind of content which is produced by the sales & marketing department. Content can include video clips, photos, answers to interview questions or full pieces of text. User generated content - the benefits Getting your students to generate relevant, interesting and believable content for your website or

The Digital Clinic for Culture Change events

  • Posted by Richard Bradford
  • 25th September 2017
The Digital Clinic for Culture Change events
The Digital Clinic - A mobile clinic for digital culture change events What is the Digital Clinic? It's a pop-up-clinic which we can bring to you, to provide you with a physical space in which to help your staff get to grips with the implications of digital change. What's the purpose of the Digital Clinic? At Disquiet Dog, we believe that the only way to ensure your organisation's future prosperity in promoting courses and educational services is to have the right kind of presence online. If we're talking about ranking highly on Google for relevant searches so that more people

Write your website content first, then your brochure

  • Posted by Richard Bradford
  • 07th July 2017
Write your website content first, then your brochure
Every year, language schools the world over sit down at the busiest time of year to complete the work on their latest brochure, ready for the international trade workshops which start towards the end of August. Whilst it’s true that many schools will be starting to veer away from printed materials in favour of more digital offerings, we know that printed brochures, ideally translated, are still very popular in many countries worldwide, and that competitors will still gain an advantage by having a nice printed offering in the agency’s offices for prospective clients to walk away with. But what is

Should I translate my website for Google? A guide for language schools

  • Posted by Richard Bradford
  • 06th April 2017
Should I translate my website for Google? A guide for language schools
At the IALC conference in Boston 2017, and again at StudyWorld London 2017, the inpatients at the Disquiet Dog Digital Clinic were owners and directors of some of the top language schools around the world. The question we got asked the most was "Should I translate my website?" A related question was, "Is it more important to focus on featuring on your home country's search engine results pages, or should you actually be focussing on overseas search engines where your students are?" Finally we were asked "If you focus on in-country search engines, should you target people searching in English or