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Digital strategy & development for the education industry

User generated content – 5 easy ways to get it from international students

  • Posted by Richard Bradford
  • 03rd October 2017
User generated content – 5 easy ways to get it from international students
Definition User generated content is any form of digital content which has been created by the people using or experiencing your product or service, as opposed to the people selling, promoting or managing it. In the field of education, we're talking about content produced by students and teachers as opposed to the traditional kind of content which is produced by the sales & marketing department. Content can include video clips, photos, answers to interview questions or full pieces of text. User generated content - the benefits Getting your students to generate relevant, interesting and believable content for your website or

Should I translate my website for Google? A guide for language schools

  • Posted by Richard Bradford
  • 06th April 2017
Should I translate my website for Google? A guide for language schools
At the IALC conference in Boston 2017, and again at StudyWorld London 2017, the inpatients at the Disquiet Dog Digital Clinic were owners and directors of some of the top language schools around the world. The question we got asked the most was "Should I translate my website?" A related question was, "Is it more important to focus on featuring on your home country's search engine results pages, or should you actually be focussing on overseas search engines where your students are?" Finally we were asked "If you focus on in-country search engines, should you target people searching in English or

10-point Guide to Content Marketing for Language Schools

  • Posted by Richard Bradford
  • 22nd March 2017
Download the pdf of this minibook, The 10-point guide to Content Marketing for Language Schools #1 Google is just a librarian That’s all it is. When you ask the Google librarian for something, its only job is to try and find you the very best content it possesses. Google is getting better and better at listening to you, and guessing at what will be most relevant to you. But Google is only as good as the information it can find. #2 Your online brand matters either way The worry that marketing directly to students online conflicts with marketing via an agency