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Digital strategy & development for the education industry

10-point Guide to Content Marketing for Language Schools

  • Posted by Richard Bradford
  • 22nd March 2017
Download the pdf of this minibook, The 10-point guide to Content Marketing for Language Schools #1 Google is just a librarian That’s all it is. When you ask the Google librarian for something, its only job is to try and find you the very best content it possesses. Google is getting better and better at listening to you, and guessing at what will be most relevant to you. But Google is only as good as the information it can find. #2 Your online brand matters either way The worry that marketing directly to students online conflicts with marketing via an agency

Website content writing for schools & universities – getting staff to help

  • Posted by Richard Bradford
  • 17th November 2016
Website content writing for schools & universities – getting staff to help
Definition of website content writing: Website content writing is the action of providing written articles, features, documents and other copy which will be placed on your website or other social media platforms to help provide your website's users with the information they need. Website content extends to videos, audio, diagrams, infographics and photos plus other types of content such as quizzes, self-assessment tools, help & guidance tools and online calculators. All of these together constitute website content, and this content is extremely important in the development of any online brand. Here we're looking at the importance of website content writing for