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Digital strategy & development for the education industry

Disquiet Dog provides EnglishUK & British Council Digital Marketing Bootcamp Programme

  • Posted by Richard Bradford
  • 04th December 2017
The ELT Digital Marketing Bootcamp After a successful pilot programme in September 2017, Disquiet Dog has been selected to provide the ELT Digital Marketing Bootcamp to members of EnglishUK and British Council organisations in the UK. The next course will run on 7th and 8th December 2017. The Digital Marketing Bootcamp concept was jointly developed by Jodie Gray, Head of Market Development at English UK and Tom Poole, Destination UK Promotion Manager for ELT. The 2-day intensive Bootcamp programme - initially pitched to beginners in digital marketing - is based in part on Disquiet Dog's core ethos of helping education providers

User generated content – 5 easy ways to get it from international students

  • Posted by Richard Bradford
  • 03rd October 2017
User generated content – 5 easy ways to get it from international students
Definition User generated content is any form of digital content which has been created by the people using or experiencing your product or service, as opposed to the people selling, promoting or managing it. In the field of education, we're talking about content produced by students and teachers as opposed to the traditional kind of content which is produced by the sales & marketing department. Content can include video clips, photos, answers to interview questions or full pieces of text. User generated content - the benefits Getting your students to generate relevant, interesting and believable content for your website or

The Digital Clinic for Culture Change events

  • Posted by Richard Bradford
  • 25th September 2017
The Digital Clinic for Culture Change events
The Digital Clinic - A mobile clinic for digital culture change events What is the Digital Clinic? It's a pop-up-clinic which we can bring to you, to provide you with a physical space in which to help your staff get to grips with the implications of digital change. What's the purpose of the Digital Clinic? At Disquiet Dog, we believe that the only way to ensure your organisation's future prosperity in promoting courses and educational services is to have the right kind of presence online. If we're talking about ranking highly on Google for relevant searches so that more people

Write your website content first, then your brochure

  • Posted by Richard Bradford
  • 07th July 2017
Write your website content first, then your brochure
Every year, language schools the world over sit down at the busiest time of year to complete the work on their latest brochure, ready for the international trade workshops which start towards the end of August. Whilst it’s true that many schools will be starting to veer away from printed materials in favour of more digital offerings, we know that printed brochures, ideally translated, are still very popular in many countries worldwide, and that competitors will still gain an advantage by having a nice printed offering in the agency’s offices for prospective clients to walk away with. But what is

Should I translate my website for Google? A guide for language schools

  • Posted by Richard Bradford
  • 06th April 2017
Should I translate my website for Google? A guide for language schools
At the IALC conference in Boston 2017, and again at StudyWorld London 2017, the inpatients at the Disquiet Dog Digital Clinic were owners and directors of some of the top language schools around the world. The question we got asked the most was "Should I translate my website?" A related question was, "Is it more important to focus on featuring on your home country's search engine results pages, or should you actually be focussing on overseas search engines where your students are?" Finally we were asked "If you focus on in-country search engines, should you target people searching in English or

10-point Guide to Content Marketing for Language Schools

  • Posted by Richard Bradford
  • 22nd March 2017
Download the pdf of this minibook, The 10-point guide to Content Marketing for Language Schools #1 Google is just a librarian That’s all it is. When you ask the Google librarian for something, its only job is to try and find you the very best content it possesses. Google is getting better and better at listening to you, and guessing at what will be most relevant to you. But Google is only as good as the information it can find. #2 Your online brand matters either way The worry that marketing directly to students online conflicts with marketing via an agency

Disquiet Dog’s Digital Clinic at IALC Boston 2017

  • Posted by Richard Bradford
  • 16th February 2017
Disquiet Dog’s Digital Clinic at IALC Boston 2017
Disquiet Dog is delighted to be taking part in the 2017 IALC Workshop in Boston, Massachusetts, USA. This year, you'll be able to fix an appointment at the Disquiet Dog Digital Clinic where you'll be able to chat in confidence about your web-based worries digital dilemmas online obstructions mobile misapprehensions apple and android ailments You know that the need to have better digital responses as an organisation is not going away. Whether you're looking for cost-effective digital marketing strategies or you're taking another look at online course provision - it can be a big cause for concern and you're probably

Should we translate our school website into other languages?

  • Posted by Richard Bradford
  • 08th February 2017
Should we translate our school website into other languages?
To translate or not to translate your international school website into other languages is a fine dilemma. If you are delivering education to an international market, there is a good argument for translating your website into any number of those languages spoken by the majority of your student population. I can think of at least three good reasons for translating your school website: 1)      To enhance the user experience for potential new international students 2)      To improve your search engine positioning on overseas websites 3)      To show your commitment to internationalism and to reach out culturally So why is it

Effective marketing strategies for schools: why everything might need to change

  • Posted by Richard Bradford
  • 13th January 2017
Effective marketing strategies for schools: why everything might need to change
Often when setting a strategy for a school there will be a tendency to either largely base this on previous years and do more of the same, or attempt something new and innovative. But both of these approaches are flawed if they don’t really latch on the prime educational objective – to inspire the next generation and secure them great learning outcomes. I’ve seen it where a new sales and marketing manager comes in, hired for their creative thinking and inspirational ideas, but where the very people hiring her or him are the ones that needed to change and move

How to market training courses – 5 fresh synergies

  • Posted by Richard Bradford
  • 13th December 2016
How to market training courses – 5 fresh synergies
5 fresh ways to market courses digitally However your training course is delivered, there are some good opportunities to use the digital space more effectively for some proper marketing activities rather than simply thinking of the online environment purely as a selling space. And by combining your staff's skills and abilities with strong online processes there are some highly valuable marketing synergies to be found.   1. Find out what to call your course Whether you’re just working out how to market your training course for the very first time, or you have a long-established course and you’re looking to