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Digital strategy & development for the education industry

How to market training courses – 5 fresh synergies

  • Posted by Richard Bradford
  • 13th December 2016
How to market training courses – 5 fresh synergies
5 fresh ways to market courses digitally However your training course is delivered, there are some good opportunities to use the digital space more effectively for some proper marketing activities rather than simply thinking of the online environment purely as a selling space. And by combining your staff's skills and abilities with strong online processes there are some highly valuable marketing synergies to be found.   1. Find out what to call your course Whether you’re just working out how to market your training course for the very first time, or you have a long-established course and you’re looking to

Generation Z & your school’s USPs: Unique or Ubiquitous?

  • Posted by Richard Bradford
  • 16th November 2016
Generation Z & your school’s USPs: Unique or Ubiquitous?
However you dress it up, the likelihood is that many of your organisation's proclaimed USPs are far from unique. And yet we know that in actual fact every school or centre of learning is genuinely different. So how do you position your school for Generation Z (7-20 yrs) and Millennials (15-30 yrs) in a way which resonates with them from a marketing perspective but also genuinely delivers to their expectations? Do you sell your school on these USPs? I once told one of my sales and marketing teams that unique selling points (USPs) were dead. It was a provocative statement intended to wean people