Video production: do it yourself on a budget
You can shoot ultra HD video on your mobile phone and diffuse it on social media in seconds. Digital natives who've grown up with this technology think nothing of posting a vlog on YouTube and sharing it with friends.
Rather than start with the notion that “we need a big, impressive video production, because everyone else is doing it”, why not think about what is it you want to say? It doesn’t have to be an intricate message. Clean, discrete messages are better as they can be described accurately for search engine purposes, and they also take the pressure off you in terms of filming them. So some basic themes could include:
- “This is how visitors to our school react when they look around”
- “We did really well in our exams this year”
- “We have a great performing arts faculty and this is what the students have produced”
- “This is how green our campus is”
Video clips need only be 30 seconds to a minute long, and they can be as simple as someone talking to a camera. Or, with a bit more effort, you might be able to capture more footage – a couple of interviews and some background shots, for example. If you can add a bit of branding and music, then you’re starting to approach something quite passable for a website. While it's relatively straightforward these days to put footage together in this way, we do also recognise you might be facing time constraints.
How Disquiet Dog can help you with your video production
We have considerable reach in the field of video production, from straightforward post-production editing of footage you provide, to elaborate, documentary and short-film styled productions involving one or multiple crews in more than one location, working in collaboration with one of two award-winning film producers and a team of post-production experts to cater to all budgets.
We were commissioned to put together a series of videos for ELC Brighton and Eastbourne. The request was for longer duration videos which could be played by travel agencies overseas, allowing them time to talk over the video and describe in the local language what type of things students could expect. Take a look: