Website Development & Website Management
Website management is the ongoing work you do on your site to keep it up to date. Website development is the act of bringing in a whole new site.
Before you do anything else, first thing to ask yourself is:
Why do you have a website?
The answer might be crazy-obvious to you, or you might need to think a little…
- To get new bookings, more sales, more money and more profit
- To steal market share from competitors
- To get in front of more people so more potential students and participants know our brand
- To showcase all the courses and programmes we offer – like our brochure, but online
- So people can book themselves onto our programmes and answer their own questions so we don’t have as much work to do
- To automate all parts of the experience, including course delivery
- To give people an amazing, fun, emotional, uplifting experience of us before they even get there
- To ensure once they’ve seen our site they’ll never look anywhere else
- To get people to call us as soon as possible because we’re better over the phone
- To reach out internationally and expand our international client base
- To provide a rich resource for our distributors and agents, so they have the info they need at their fingertips
- To provide students of the future with information that will help them prepare for their time with us
- To offer cultural insights into our place, our city, our country, to make the buying decision seem less scary
- To provide a really efficient, obvious, super-straightforward customer experience from the moment they land on the site
- To launch new educational products and services more cheaply than a traditional marketing campaign.
We’d be interested to know how many of these 15 statements apply to you. You can tell us right now by starting a conversation.
At Disquiet Dog, we can’t see any point in changing or updating your website unless it takes you closer to your objectives.
When we ask you the question “Did the last website development project make a difference to bookings?”, what will you say? “Yes”, “No” or “Don’t know”?
You may already have an agency working on your website development and or your website management for you.
Disquiet Dog can help in three ways:
WIN 1 – Avoidance of doubt – ROI
We can ensure you’re getting best value from your current external supplier. We conduct big, impartial audits and reviews to give you a clear independent perspective of where you’re at right now. This will empower your decision making and save money being wasted. You’ll soon understand if you’re getting return on your investment.
WIN 2 – A solid digital marketing strategy and a brief for developers
We can provide your current web developers with a strong brief technical and functional brief, and then follow this through to its successful implementation, and post-launch monitoring without you having to change suppliers. Since our background is in digital marketing for education, we can understand your context quickly and focus fully on getting you the return on investment. The strategy will change depending on your objectives, such as those 15 sample objectives above. If we’re honest, it’s nearly always about bums on seats first of all, but you might be thinking differently.
WIN 3 – Have your whole website development project managed competently and comprehensively
We can take on the whole digital development project or pick up your day-to day-website management as part of our support contracts to leave you focussing on operations. You’ll have piece of mind that this time around, your new website will bring about significant change against your objectives.
Contact us now
We’re old-skool in that we still believe a real conversation is the best way to understand each other. Call us up or use the contact form. There’s no hounding involved.
Website development – what is it?
Website development to us means the regular or periodical review and update process which your website needs. This could include:
- adding new functionality which automates some of the repetitive and time-consuming tasks which your people currently have to do
- improving user experience so that more people book with you
- updating the content management system so you’re more autonomous when it comes to managing ongoing change
- adding additional pages and proliferating content to align your offering with what the market needs, and how the market is using search engines to find it.
Unfortunately, lots of web development companies will charge an enticing price for a basic, great looking website, but will then charge you a small fortune for the added functionality and coding work which will make your life easier. At Disquiet Dog, we don’t do that. We have a skilled team of developers, who think with you in mind. We use coding approaches which also ensure that anyone could pick the website up in the future and develop it further.
Keeping the look and feel fresh and appealing
We have access to designers who not only create interesting website that people want to use. They also think about improving your business processes and appealing to search engines. If you’re not achieving all three, you’re wasting your time.
Building out content management systems
The education sector offers up one of the richest potential sources of content of any sector. This is because much of what you teach makes for a great learning resource online, either to support your students’ consolidation work, or to provide a window to the outside world of what your education establishment has to offer. One really easy win in terms of website development is to ensure you have an easy-to-use content management system. There are usually neither expensive nor complicated to implement. We can show you how to go about it in a sustainable way and with a long-term view.
Virtual learning environments
At Disquiet Dog, we are under no illusions that the future of learning will be digital. That doesn’t necessarily mean we’ll all be plugged into The Matrix but rather that teacher-led education will increasingly be delivered asynchronously (the learning takes place at a different time from when the lesson was first ‘given’), as well as synchronously (teacher and student(s) active within the same time frame). It is also reasonable to assume that teachers giving even synchronous lessons will not necessarily need to be in the same building, city or country as their students. Disquiet Dog is looking at some very novel ways to develop virtual learning environments in conjunction both with state and private providers.
Website management – what do you mean?
Given all the other projects you have on the go, it’s quite easy to breathe a sigh of relief once your new website development phase is complete, and not touch it for another 2 years. Whilst you will find that a well-implemented web development project will serve to increase your direct bookings and enquiries, it is usually in the ongoing tweaking and trialling, that you will maintain your competitive edge. You need to have the right people on hand, with an enquiring mind, and thirst for statistical analysis, a sense of the high level direction you’re moving in, and a degree of creativity, to ensure the site stays fresh, engaging and relevant. This is much less about having a huge team present, and lots more about thinking carefully, and having an approach.
Your ongoing website management is definitely about website content writing, and if you’re in the education sector, you have a great advantage. But is also about ensure you don’t waste money on sometimes costly external options such as site optimization, PPC management and social media marketing. We can review your expenditure, evaluate the ROI and ensure your suppliers are working for you in the right way.
If you can’t wait to get started, please contact us and we can start talking.