Who or what is ELC?
With locations in Brighton, Eastbourne and Chester, ELC is the UK's leading group of English language schools according to EL Gazette’s review of British Council inspection published statements. The oldest school in the group is the Eastbourne school which was founded as Eastbourne School of English in 1936.
What was needed?
When ELC's CEO, Phil Hopkins, approached Disquiet Dog with a view to refreshing the website, we thought we'd be updating a handful of key pages. But he was so pleased with our designs, that he asked us to replace the entire site which would be underpinned by a new, custom content management (CMS) system.
Is that all that special though?
We know in the grand scheme of things, that creating a new website and CMS is not going to make its way into the history books like ELC has done.
But what we did is nevertheless a rarity when it comes to websites. We all got along and collaborated as one big team, from start to finish. This is in large part down to Phil Hopkins, and his incredible work ethic. But we also pulled together pretty well.
What is also quite special is that in a post-Covid set up, he wouldn't have the time or capacity to take on the content writing. Disquiet Dog stepped in and provided all new content for the course pages and landing pages.
What else?
Disquiet Dog has spent the last 10 years ensuring that content speaks not only to the humans reading it, but also to search engines, and the way we created the content on the new site not only earned it a bank of green lights on the Lighthouse test, but also ensured the site will continue to feature as AI-assisted search becomes more and more of a thing.
What did Phil think?
From start to finish, Disquiet Dog have been a pleasure to work with, and although a web project is always a big undertaking, they have made it as straightforward as possible throughout. I particularly like the direct access to their developers and designers, as well as strong project management. Everyone has the same good humour and positive approach.
Disquiet Dog also carried out a lot of video/film work for us some years ago, and I've attended a lot of their talks at events. Our agents and stakeholders all really like the site and people are finding it easier to find what they want.
Phil Hopkins, CEO, ELC Schools
Thanks Phil!
These are the services that ELC used as part of the website redevelopment, CMS build and content re-write. What do you think of ELC's new website?