IALC is the International Association of Language Centres, and regroups some 160 international high-quality private language schools located around the globe. Find out more about IALC
Disquiet Dog first published its Digital Strategies Survey in 2016 and the survey runs every two years. It seeks to understand attitudes to digital marketing over more traditional routes to market for language schools, namely via the worldwide network of specialist travel agents who act as brokers for language schools' comprehensive programmes and packages.
Over the past decade, in response to saturation within the language training sector, economic shocks and slowdowns, and fluctuating demand patterns, the language training sector has become extremely competitive, and agencies have sought higher and higher commissions as recompense for finding students in their respective countries to send overseas for language study trips and experiencial learning. This has driven down margins for language schools and we've seen a resulting increase in language schools' focus on their direct-to-market strategies, driven through SEO, website development and increasingly through social media.
The 2020 Digital Strategies Survey has been updated to include a new section on online learning, given schools' precipitated switch to digital delivery in the face of the Covid-19 pandemic, and the fact that the overwhelming majority of international language students have been unable to travel overseas this year.
The survey will close on 19th June with early results expected by the end of June 2020.
Please get in touch if you would like Disquiet Dog to conduct an impartial survey for you on the theme of digital marketing and digital strategies.
Read more about it:
We have created a series of articles in support of international education providers during and beyond Covid-19. Here are three to get you started: