1. Services

The ELT Digital Marketing Bootcamp

A training course for schools, colleges and universities, accredited by
  • English UK logo
  • British Council logo
1 to 2 days
Group size
Up to 12
2 trainers
120-page course book

Choose from open or custom course options.

Open programme

Who this course is for

This course is suitable if you have little or no knowledge of digital marketing, but a willingness to learn. The course is practical and accessible and quickly gets you up to speed with what is important in digital marketing – your connection to your market.

What the course contains

This programme is a mix of listening, discussing, problem-solving, and working on your own digital context. Activities are designed to be collaborative, interactive and fun. We don’t take ourselves too seriously and we don’t spend all our time glued to laptops, though you will need to bring one with you.

Course outline

Day 1

  • Introduction to digital marketing
  • Keywords and content
  • Applied content
  • Writer’s lock-in

Day 2

  • Website and content management
  • Social media and email marketing
  • Your digital culture
  • Feedback, extension and close
Video: Duration: 2 minutes, 52 seconds

Customise this course

The programme will be based on the above outline but adapted to your needs. As the programme unfolds, it will focus increasingly on your context and the emerging opportunities available to you.

Video: Duration: 1 minute, 30 seconds


We’ll work in a closed group that you’re in control of, so you can discuss your challenges, competitors and strategic objectives in confidence.


We can run the course over 2 days, or create a concise single day version for you.


We can adapt the programme content to your educational context and to the people and roles in the room.


We can prepare a site audit and use it to inform discussion.

What customisation do you need? Get in touch