Open programme
Who this course is for
This course is suitable if you have little or no knowledge of digital marketing, but a willingness to learn. The course is practical and accessible and quickly gets you up to speed with what is important in digital marketing – your connection to your market.
What the course contains
This programme is a mix of listening, discussing, problem-solving, and working on your own digital context. Activities are designed to be collaborative, interactive and fun. We don’t take ourselves too seriously and we don’t spend all our time glued to laptops, though you will need to bring one with you.
Course outline
Day 1
- Introduction to digital marketing
- Keywords and content
- Applied content
- Writer’s lock-in
Day 2
- Website and content management
- Social media and email marketing
- Your digital culture
- Feedback, extension and close
Open options
Book at a price of £750 per person or at £525 for early birds.
We have new dates coming soon. Let us know that you are interested.
Customise this course
The programme will be based on the above outline but adapted to your needs. As the programme unfolds, it will focus increasingly on your context and the emerging opportunities available to you.
Privacy
We’ll work in a closed group that you’re in control of, so you can discuss your challenges, competitors and strategic objectives in confidence.
Duration
We can run the course over 2 days, or create a concise single day version for you.
Flexibility
We can adapt the programme content to your educational context and to the people and roles in the room.
Insights
We can prepare a site audit and use it to inform discussion.
What customisation do you need? Get in touch
Custom options
| Group size | Duration | Members* | Non-members |
|---|---|---|---|
| 1 to 4 people | 1 day | £2,500 | £3,500 |
| 2 days | £4,500 | £5,000 | |
| 5 to 8 people | 1 day | £2,950 | £3,450 |
| 2 days | £4,950 | £5,450 | |
| 9 to 12 people | 1 day | £2,950 | £3,450 |
| 2 days | £5,950 | £6,450 | |