Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
Email marketing: Whatever you think of an inbox rammed with emails from organisations you love, like or vaguely know, email marketing isn't going anywhere any time soon. And with the post-pandemic need to crank up sales, it might be you need to reengage with it.
Strategy: Influencers are certainly a way to steer new traffic to your own marketing collateral, but for all the work involved in setting it up, you need to make sure there's going to be a return at the end of the day. We prod and poke the model.
Content marketing: Whilst we all want it to return to the familiar when it comes to marketing tourism, that's not the current reality. Time to learn from the past and apply insights from the present, to get the rosy future you're hoping for.
Tourism is poised for a massive surge which will be much more significant than in other sectors. Start thinking now about what your social media marketing should be doing in order to capitalise on the big return.
Comms: Many clients see comms as a luxury nice-to-have once the other marketing things have happened. But by not assigning centralised control of comms to someone, you risk depowering all other attempts at being heard. That makes no sense. We pose 11 questions to help you rethink.