Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
You might be in a rush to ramp things up and get your sales income back on track. That might lead you throwing what money you have at costly solutions. But wait, sort the basics first and create a benchmark from which to grow.
Comms: It might well always get relegated to the bottom of your list, but getting your tone of voice right is not that complicated, and you probably have most of it in your head already. Get it down in a form that others can use it, and precious time will be saved.
Email marketing: Whatever you think of an inbox rammed with emails from organisations you love, like or vaguely know, email marketing isn't going anywhere any time soon. And with the post-pandemic need to crank up sales, it might be you need to reengage with it.
Strategy: Influencers are certainly a way to steer new traffic to your own marketing collateral, but for all the work involved in setting it up, you need to make sure there's going to be a return at the end of the day. We prod and poke the model.
Content marketing: Whilst we all want it to return to the familiar when it comes to marketing tourism, that's not the current reality. Time to learn from the past and apply insights from the present, to get the rosy future you're hoping for.