Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
Social media: You might feel like Twitter's time is up, given the way it has been used and abused of late, but it's not about you. If any of your potential clients still use it, you still need to be there. So here's how to make the most of it.
Strategy: Email marketing in the form of newsletters is strategic as well as tactical. The more thought that goes in, the better the outcomes. Which, incidentally, you should be measuring and reporting on. Mar tackles this terrier style. Buckle up.
With everything seemingly going digital, it’s a fair question to ask whether the old stuff still counts for anything, but first,
What do we mean by traditional and digital communications?
We’re talking about the sum total of offline communication activities which form part of your comms strategy.…
Strategy: We dispel the myth that in channel marketing, digital marketing sits in opposition to the agent channel. If your students are digital first, then agents and schools need to collaborate in the digital space to meet client needs.
Interview: Our amazing Sayna Fardaraghi has done it again and scooped an award for her film work, this time for her directing. We catch up with her to find out more about her influences, her aspirations and how she's been coping with lockdown.