Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
Comms: It might well always get relegated to the bottom of your list, but getting your tone of voice right is not that complicated, and you probably have most of it in your head already. Get it down in a form that others can use it, and precious time will be saved.
Email marketing: Whatever you think of an inbox rammed with emails from organisations you love, like or vaguely know, email marketing isn't going anywhere any time soon. And with the post-pandemic need to crank up sales, it might be you need to reengage with it.
Marketing strategy: Influencers are certainly a way to steer new traffic to your own marketing collateral, but for all the work involved in setting it up, you need to make sure there's going to be a return at the end of the day. We prod and poke the model.
Content marketing: Maybe you listen to podcasts and already know what you love and hate about them. But what if you were to start doing them for your own organisation? What would that look like?
Socal media marketing: Clubhouse is the not-so-new kid on the social media block which has buy-in from some big names. Who will invite you into the party, and will you like it when you get there?
Content marketing: Whilst we all want it to return to the familiar when it comes to marketing tourism, that's not the current reality. Time to learn from the past and apply insights from the present, to get the rosy future you're hoping for.
Social media marketing: Tourism is poised for a massive surge which will be much more significant than in other sectors. Start thinking now about what your social media marketing should be doing in order to capitalise on the big return.
