Stick the kettle on, pull up a chair and relax for a minute.
It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.
Social media marketing: Cool cosmetics company, Lush, have announced they're leaving social media for a bit, in spite of an anticipated negative impact on sales. It's not the first time either. Jimmy takes a look at why you might do that, and what your other options might be.
Keynote: Here's a summary of what you may have missed when Richard Bradford spoke in the plenary session of the ELT Marketing Conference in London on 24th September 2021.
Website: We know it's not your average marketer's favourite job to update a site, or heaven forbid, change it entirely. So here's a starter to get things moving in the right direction. Oh, did we say we can help with this?
Website: with website design and functionality gradually snapping to received wisdom in terms of layouts and formats, the one thing that is guaranteed to make yours stand out from the crowd is high quality, authentic photography. Here's your big guide to getting it right.
Marketing strategy: It's the squillion dollar question - do you resolutely refuse to dance with the devil which is Google ads, or do you jump in with both feet and start to party? Hint: Long-term, organic is best, but you may need ads to fill the gap.
Website: The website you get out of the box tends to look quite different a few years down the line. Here's a quick check that you're still ticking the boxes of what your website should be and do.
Marketing strategy: We take another look at the relationship between a digital marketing agency and your organisation, what you should expect from a really good digital marketing agency, and what legacy you'll get from the best ones.
Social media marketing: Jimmy takes a look at how to ensure your social media management doesn't come unstuck. Hopefully your social content doesn't go the way of Tottenham Hotspur.
