However your training course is delivered, there are some good opportunities to use the digital space more effectively for some proper marketing activities rather than simply thinking of the online environment purely as a selling space. And by combining your staff’s skills and abilities with strong…
Definition of a backend system
Another name for the database and associated value-adding online processes which help you to run your organisation.
The life cycle of a backend database
There is an inevitable life cycle to any backend system, which has been known to run something like this:
Year 1
A…
If your organisation isn’t used to having to bid for all of its work, but instead derives its clients from another source, such as direct web bookings, reservations via international agents, or a demographically derived flow through the local authority, it’s quite natural to spot national and…
