Disquiet blog

Stick the kettle on, pull up a chair and relax for a minute.

It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.

Can your audience make TikTok work for you?

Two people in their late teens or early twenties laughing as they looks into a red phone. The image was selected as it looks like they could be recording a TikTok together.
By Jimmy Leach,

Social media: how to do TikTok for your international language school when it's the last thing you'd look at yourself, and you're the wrong person to contemplate creating the content.

How much does a new website cost?

A photo of a woman looking frustrated at her own laptop, which is to symbolise the issue that websites can sometimes cost more to redevelop than you'd expect. The woman is wearing a blue-grey cardigan over a bright white t-shirt, and is sitting in a comfortable home lounge environment with pale tones.
By Richard Bradford,

Here we attempt to answer the ultimate 'how long is a piece of string?' question with some actual numbers!

Branding: Make sure your brand values are sincere

A beautiful rare breed cat, a Mekongsky Bobtail sits amongst an interior of European architecture on retro vintage chic royal armchair. This is a reference which is picked up in the article about branding, and what your values as an organisation might be.
By Jimmy Leach,

Being true to your brand goes beyond what the boss believes. Those values need to permeate deeper into the organisation if you're to be taken seriously and remain profitable.

The key questions for your marketing priorities

A photo of the back of a man's head, which he's clutching with both hands as it if to suggest anxiety or concern. The photo has been selected to hint at the worries people have right now about moving forwards with the marketing strategy.
By Jimmy Leach,

Marketing strategy: It's not easy right now, and you're possibly wracking your brains as to how to move your organisation forwards. Now's a great time to focus on some key marketing priorities, so that the emerging marketing strategy ensures you're heading in the right direction.

What to consider if you’re thinking of following the Lush lead

By Jimmy Leach,

Social media marketing: Cool cosmetics company, Lush, have announced they're leaving social media for a bit, in spite of an anticipated negative impact on sales. It's not the first time either. Jimmy takes a look at why you might do that, and what your other options might be.

Taking the shortcut to marketing glory in ELT

A figurative image of a red arrow placed on a wooden table having seemingly broken through a wall of pale wooden building blocks. This is to signify a short cut, breaking through a wall (in this case of marketing options) to find the fastest route. To be honest, not the best image on the site, but it does sort of get the point across.
By Richard Bradford,

Keynote: Here's a summary of what you may have missed when Richard Bradford spoke in the plenary session of the ELT Marketing Conference in London on 24th September 2021.