Disquiet blog

Stick the kettle on, pull up a chair and relax for a minute.

It's important to stop and think alongside doing the doing. If anything here sparks joy, please like or share it, or let us know. If you hoped to find something specific, let us know and we'll write it just for you.

Taking the shortcut to marketing glory in ELT

A figurative image of a red arrow placed on a wooden table having seemingly broken through a wall of pale wooden building blocks. This is to signify a short cut, breaking through a wall (in this case of marketing options) to find the fastest route. To be honest, not the best image on the site, but it does sort of get the point across.
By Richard Bradford,

Keynote: Here's a summary of what you may have missed when Richard Bradford spoke in the plenary session of the ELT Marketing Conference in London on 24th September 2021.

Our ultimate guide to getting the best photos for your new website

An image of a photography with his back to the camera wearing a blue shirt and a beige and black photographer's rucksack taking a picture of three people outside on a sunny day. The photo is taken in a city with a brick archway and trees slightly blurred in the background.
By Richard Bradford,

Website: with website design and functionality gradually snapping to received wisdom in terms of layouts and formats, the one thing that is guaranteed to make yours stand out from the crowd is high quality, authentic photography. Here's your big guide to getting it right.

Should you do organic SEO or buy Google ads?

A close up of the Google Ads logo embossed into high quality paper. The logo is a stylised capital letter A, in green, yellow and blue.
By Jimmy Leach,

Marketing strategy: It's the squillion dollar question - do you resolutely refuse to dance with the devil which is Google ads, or do you jump in with both feet and start to party? Hint: Long-term, organic is best, but you may need ads to fill the gap.

Why you should use a digital marketing agency

A photograph of multicolour ropes. There are two rings of  rope, each with a number of other colour ropes tied to them, with the lengths of rope forming arms away from the centre. The two rings are joined together with a single red rope. This is being used to signify how and organisation can have many people and connections, and so too a digital agency. The red rope suggestion the connection between agency and organisation.
By Jimmy Leach,

Marketing strategy: We take another look at the relationship between a digital marketing agency and your organisation, what you should expect from a really good digital marketing agency, and what legacy you'll get from the best ones.

The six steps to keeping your social media safe

A close up photo of a pain brush which has been dipped in bright red paint and which is resting on the paint pot. This is in reference to article in which the relationship between paint company Dulux and football club Tottenham Hotspur got off to a rocky start.
By Jimmy Leach,

Social media marketing: Jimmy takes a look at how to ensure your social media management doesn't come unstuck. Hopefully your social content doesn't go the way of Tottenham Hotspur.

Little and often: Why shorter blog posts can be a winner

A photo of a brass outdoor tap with a drop of water dripping from its spout. The background is blurred, but is suggestive of a dry, dusty desert. The suggestion here is that a drop of content may be more effective than a larger quantity.
By Jimmy Leach,

Content marketing: You're writing for humans but you're also writing for Google. But if you go long on your content, you risk alienating the very people you hope will buy from you. Here, we look at how to go short, successfully.