The following topics and durations have been conceived for small to medium-sized schools and educators, from solo operations up. If you're part of a bigger organisation, we might need more time together. Tell us more about you, and we'll design something to fit, without getting carried away with the calculator.
Bite-sized sales and marketing sessions - on demand
Each session focuses on one theme. You do a little prep, we do too, then we meet online to dig in together. Afterward, you get a short report with clear recommendations or next steps.
- Strategy and Direction
- Sales and Conversion
- Brand, Messaging and Stakeholders
- Website and Content Design
- AI and Digital Readiness
- Performance, Reporting and Systems
Strategy and Direction
1 - Targets, objectives, vision
How this will add value:
Redefine what success looks like and align your marketing messaging with your school’s wider goals before reviewing your brand strategy. This gives clarity to your team and ensures every campaign serves a shared purpose.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 1 hour
Our post-meeting work: 2 hours
Total billable time: 4 hours
Fees (ex-VAT): £340 (€390 approx)
2 - Marketing strategy/budget/scope of budget
How this will add value:
Create a clear and realistic plan that balances ambition with available resources. This brings focus to spending decisions and defines the impact you want marketing to achieve.
Your prep time beforehand: 2 hours
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 5 hours
Total billable time: 9 hours
Fees (ex-VAT): £765 (€875 approx)
3 - Channel analysis
How this will add value:
Identify which marketing channels genuinely drive qualified leads and which no longer justify the effort. This helps you redirect energy toward the areas that deliver measurable impact.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 1 hour
Our post-meeting work: 2 hours
Total billable time: 4 hours
Fees (ex-VAT): £340 (€390 approx)
4 - Buyer segmentation exercise (geo, psychographic, behavioural, demographic)
How this will add value:
Clarify who your real audiences are and what motivates them to act. This helps shape communication, product development, and messaging that truly resonates with each segment.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 1 hour
Our post-meeting work: 4 hours
Total billable time: 7 hours
Fees (ex-VAT): £595 (€680 approx)
5 - Competitor analysis
How this will add value:
Review how competing schools and agents present themselves, their offers, and their content. This enables you to highlight your distinctive strengths and sharpen your brand positioning.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 1 hour
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
Sales and Conversion
6 - Sales performance audit
How this will add value:
Assess your recent enquiry and sales performance to uncover hidden conversion gaps and find the most effective routes to enrolment. This builds a stronger link between your marketing activity and tangible results.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 1 hour
Our post-meeting work: 2 hours
Total billable time: 4 hours
Fees (ex-VAT): £340 (€390 approx)
7 - Client journey analysis
How this will add value:
Trace the steps a student or agent takes from awareness to enrolment, identifying weak points and opportunities for improvement. This helps streamline user experiences and conversion paths.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
8 - Funnel, decision points, CRM, conversion
How this will add value:
Map how data moves through your CRM and enquiry processes, finding the friction points that block conversions. This improves lead management and supports measurable ROI.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 4 hours
Total billable time: 8 hours
Fees (ex-VAT): £680 (€780 approx)
Brand, Messaging and Stakeholders
9 - Mission and values
How this will add value:
Refine your mission and values so they express what your organisation stands for and how you deliver on that promise. This gives AI and human audiences a clear sense of who you are.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
10 - Internal/External stakeholder analysis
How this will add value:
Understand the perceptions and expectations of your team, partners, and clients. This helps align internal and external messages and supports consistent communication across all channels.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
11 - Archetype mapping
How this will add value:
Build detailed profiles of your key audience types, blending data and empathy. This gives your marketing team clear, relatable reference points to guide tone, design, and campaign strategy.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 1 hour
Our post-meeting work: 4 hours
Total billable time: 7 hours
Fees (ex-VAT): £595 (€680 approx)
12 - FAQ analysis
How this will add value:
Audit your frequently asked questions to identify gaps, overlaps, and opportunities to build trust. Well-structured FAQs support AI understanding and reduce barriers to enquiry.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 1 hour
Our post-meeting work: 5 hours
Total billable time: 5 hours
Fees (ex-VAT): £425 (€485 approx)
13 - Brand values exercise
How this will add value:
Revisit and refine your brand values so they inform design, tone, and messaging across all channels. This strengthens authenticity and helps AI recognise your brand identity.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
14 - Marketing collateral discussion
How this will add value:
Assess your brochures, flyers, downloads, and visuals to ensure every asset reinforces your story and brand message. This supports coherence across campaigns and agent materials.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 6 hours
Fees (ex-VAT): £510 (€580 approx)
Website and Content Design
15 - 2-day audit (SEO, keywords, website technical check) – Fixed price audit
How this will add value:
Gain a comprehensive snapshot of your current digital performance. This fixed-price audit identifies the most important technical and content issues holding back your visibility.
Your prep time beforehand: 1 hour
Our prep time beforehand: 0 hours
Face-to-face time together: 1 hour
Our post-meeting work: 14 hours
Total billable time: 16 hours
Fees (ex-VAT): £1,360 (€1,550 approx)
16 - Home page redesign exercise
How this will add value:
Create a user-friendly and engaging homepage that reflects your brand and student experience. This strengthens first impressions and increases visitor confidence and enquiry rates.
Your prep time beforehand: 2 hours
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 4 hours
Total billable time: 10 hours
Fees (ex-VAT): £850 (€970 approx)
17 - Course page design exercise
How this will add value:
Redesign key course pages to highlight outcomes, structure, and credibility. This improves both SEO and AI readability while giving potential students a clearer reason to book.
Your prep time beforehand: 2 hours
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 4 hours
Total billable time: 10 hours
Fees (ex-VAT): £850 (€970 approx)
18 - Social media audit
How this will add value:
Review your current social channels to assess tone, engagement, reach, and alignment with your wider marketing goals. This helps ensure each platform serves a defined purpose and supports conversion rather than distraction.
Your prep time beforehand: 1 hour
Our prep time beforehand: 1 hour
Face-to-face time together: 1 hour
Our post-meeting work: 2 hours
Total billable time: 5 hours
Fees (ex-VAT): £425 (€485 approx)
19 - Marketing comms and campaigns analysis
How this will add value:
Plan campaigns that align with seasonal trends and visa deadlines, giving structure to your messaging and better coordination between teams. This builds momentum across your year.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 3 hours
Total billable time: 8 hours
Fees (ex-VAT): £680 (€780 approx)
AI and Digital Readiness
20 - AI Prep – Schema markup
How this will add value:
Add structured data to your site so AI tools can read, trust, and promote your content accurately. This future-proofs your visibility as search evolves toward conversational AI.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 1 hour
Our post-meeting work: 4 hours
Total billable time: 8 hours
Fees (ex-VAT): £680 (€780 approx)
21 - AI Prep pack – Fixed price audit
How this will add value:
Combine strategic review, content mapping, and schema recommendations to create a roadmap for becoming AI-ready. This pack helps you bridge the gap between today’s marketing and tomorrow’s discovery models.
Your prep time beforehand: 2 hours
Our prep time beforehand: 3 hours
Face-to-face time together: 2 hours
Our post-meeting work: 5 hours
Total billable time: 12 hours
Fees (ex-VAT): £1,020 (€1,170 approx)
Performance, Reporting and Systems
22 - KPIs, data and reporting
How this will add value:
Set clear performance measures that track marketing effectiveness and inform future decisions. This replaces guesswork with evidence and supports long-term improvement.
Your prep time beforehand: 1 hour
Our prep time beforehand: 2 hours
Face-to-face time together: 1 hour
Our post-meeting work: 3 hours
Total billable time: 7 hours
Fees (ex-VAT): £595 (€680 approx)
23 - Creating a central wiki
How this will add value:
Build an internal knowledge base that holds key facts, messages, and brand details in one place. This supports consistency, team training, and AI-readiness.
Your prep time beforehand: 2 hours
Our prep time beforehand: 2 hours
Face-to-face time together: 2 hours
Our post-meeting work: 4 hours
Total billable time: 10 hours
Fees (ex-VAT): £850 (€970 approx)
Let us know which of these elements feels right for you, and we'll put together a proposal for you.