The fact is many organisations have been working hard on their multilingual SEO (search engine optimisation) for education sector keywords for over a decade, and they'll have invested heavily in getting and staying where they are today in the rankings. While you need to have realistic expectations, there are a number of solutions available to you to help you get the most out of your current position and move forwards as quickly as possible.
How does multilingual SEO for education work?
Multilingual SEO is increasingly about providing the most pertinent information to your potential clients, in their language. The education sector stands out because there are opportunities to describe both your educative product and educational content in different languages. You’re looking for the perfect alignment between what your audience would type into Google if they were looking for the kind of service you’re offering and what they might expect to read on a web page having typed in that particular string of keywords.
There's a often a perception with the education industry that everyone is offering identical educational products, and that it’s almost impossible to compete without paying for Adwords or other pay-per-click (PPC) advertising. But the art to finding yourself featured on page one of Google is not to go for the mass market straight away, but instead to focus in on your niche and ensure that the multilingual SEO iterations also work effectively.
At Disquiet Dog, we'll work alongside you to eke out your differences, your advantages, what your clients most appreciate about you, and significantly, where it is you’re planning to get to in the future. This differentiation, coupled with your ambition, will form the basis of your search engine optimisation strategy. The translation work will be integrated into the solution from the outset, and we'll use our in-country teams of SEO specialists, who also happen to be teachers, ex-teachers and translators, to provide rich solutions in your chosen languages.
Don’t get us wrong – there’s a lot to this and it'll take three or four months before you start to see the results. This is the long-game part of your strategy.
Auditing your website
It’s important to start by looking at how well your current website is organised and optimised to appeal most to search engines and your education-seeking clients.
If your current site is not set up to handle a fully integrated translation solution, then we can help here too. Our specialist web team can provide a user-friendly content management system that holds translated copy alongside the original version, highlights missing text, and also manages the translation service for you. This means that, every time you publish an article or make changes to your site, the corresponding requirement to update in your target languages is not only identified automatically for you, but the text is also submitted and uploaded.
Do get in touch to find out more about multilingual SEO for education – it's as simple as entering your website’s url on our contact form and telling us what you’d like to achieve.